• Home
  • ABOUT
    • Contact
    • ABOUT
    • FAQS
    • DISCLOSURE
    • ADVERTISE
  • BEAUTY
    • MAKEUP
    • SKINCARE
    • HAIRCARE
    • TOOLS
    • NAILS
  • LIFESTYLE
    • LIFE LESSONS
    • LOCAL
    • RECIPES
    • BLOGGING
    • DIY
    • HEALTH
  • MOTHERHOOD
  • SHOP
    • Petal & Posy Jewelry
    • SHOP BEAUTY
    • MEDIA KITS / RATE SHEETS

Girl Loves Gloss

Vancouver Beauty, Lifestyle & Motherhood Blog by Jaime Pickering

  • Home
  • ABOUT
    • Contact
    • ABOUT
    • FAQS
    • DISCLOSURE
    • ADVERTISE
  • BEAUTY
    • MAKEUP
    • SKINCARE
    • HAIRCARE
    • TOOLS
    • NAILS
  • LIFESTYLE
    • LIFE LESSONS
    • LOCAL
    • RECIPES
    • BLOGGING
    • DIY
    • HEALTH
  • MOTHERHOOD
  • SHOP
    • Petal & Posy Jewelry
    • SHOP BEAUTY
    • MEDIA KITS / RATE SHEETS

MAKEUP · August 3, 2020

Drugstore Week | Wet n Wild Photofocus Dewy Foundation

Wet n Wild Photofocus Dewy Foundation Review  

FOR THE NEXT TWO WEEKS, IT’S ALL ABOUT DRUGSTORE BEAUTY.

Whether it be skincare or makeup, the drugstore has come a long way. Gone are the days of waxy, chalky formulas with nearly no shade inclusivity. Decades-old brands that haven’t kept up on skincare ingredients, performance and the needs of today’s complexions are being forced to make way for new innovations. 

While I’ve always leaned towards luxury products (Champagne tastes on a Pabst Blue Ribbon budget, one might say), I do love a good drugstore bargain. But don’t think that means I’m going to go easy on my reviews simply because the products cost less; I expect performance, regardless of dollar value.

I’m kicking off this week with a relatively new foundation that I’ve been testing out, Wet n Wild Photofocus Foundation* in the Dewy formula. Will it hold up to my picky foundation needs?

 

Drugstore Dupe for $80 Luxury Foundation

 

As a dry, dehydrated girl, I live for something that claims to be ‘dewy’. But, and it’s a big but, I don’t want my skin to feel dewy; I don’t need to stick to my toddler every time I give her a hug or have my hair stick to my face. Know what I mean?

I should preface this whole review by stating that I tried the original Wet n Wild Photofocus Foundation a couple of years back… and hated it. It smelled of paint (as in the type of paint you paint your walls with) and felt super chalky on my skin.

 

WET N WILD PHOTOFOCUS DEWY FOUNDATION


AVAILABLE AT Ulta | Well.ca | Beauty Bay | Amazon


 

 

WHAT THE BRAND CLAIMS: “A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish.” – WetnWild.com

 

THE PACKAGING: Simple glass bottle with a spatula inside.  

THE FORMULA: Slightly runny liquid.

THE FINISH: Luminous satin.

THE COVERAGE: Light buildable to medium.

THE SHADE RANGE: 20 shades

THE WEAR TIME: All day from morning to cleanse at night.

THE PRICE: $8.49 CND/ 0.95 fl oz

 

 

 

Wet n Wild Photofocus Dewy Foundation Review

 

THE NOTEWORTHY: This is definitely a fragranced formula, with a floral perfume to it. I don’t find it noticeable once on the skin. It reminds me of Guerlain Lingerie De Peau (read my review here) both in fragrance and formula. It’s not as strong as something like Huda Beauty Faux Filter Foundation (read my review here). 

The formula is vegan, gluten and talc-free.

 

MY THOUGHTS: I really love this foundation! I find the finish is incredibly skin-like on my normal to dry, dehydrated 37-year-old skin. It blends over texture and fine lines beautifully without gathering and settles to a radiant satin finish. It also wears all day, which is honestly such a challenge for dewy/radiant foundations.

I find myself feeling very reminiscent of Guerlain Lingerie de Peau when I wear this, not just for the fragrance but the texture and finish. It’s shocking how similar a $9 bottle of foundation vs a $75 bottle is, in this case. 

Now, that’s not to say this doesn’t have any drawbacks; I’m not fond of a spatula ever when it comes to foundation. Give me a pump, please! I recognize this is under $10, but if the other drugstore brands can, so can Wet n Wild. The fragrance is also likely strong for some, but I don’t find I smell it once the product is on my skin. 

 

Wet n Wild Photofocus Dewy Foundation Review

 

I was sent two shades, Rose Ivory (cool pink) and Soft Beige (warm golden). While my undertones lean warm, the Soft Beige on its own is a shade too dark. Mixing them gives me the perfect balance and suits me just fine. 

One beef I have is with the ‘medium buildable to full’ coverage claim the brand has. I don’t think this is buildable beyond a medium finish. I’ve attempted to build it up to full and it just doesn’t. It’s a gorgeous light coverage that can easily be built up to medium; Showing some skin imperfections and texture. 

Given my experience with the original Photofocus Foundation, I am blown out of the water by the Dewy formula! I’ve applied it with fingers, a sponge and multiple brushes and my preferred is a domed buffing brush like my BK Beauty 106* or IT Cosmetics Heavenly Luxe Complexion Perfection.

 

HAVE YOU TRIED WET N WILD PHOTOFOCUS FOUNDATION?

 

 

SHOP THE POST


 

 

Some of the products and/or services mentioned in this post may have been provided for consideration and are denoted with an “*”. These products may be linked using an affiliate link, which provides me with a small commission in return for providing readers with honest and authentic reviews. The earnings from affiliate links are what keep GirlLovesGloss.com running! You can read my full disclaimer here.

SHOP THE POST

In: MAKEUP · Tagged: drugstore foundation, drugstore makeup, drugstore week, wet n wild, wet n wild photofocus foundation

You’ll Also Love

Wet N Wild Hello Halo BlushlightersDrugstore Gem Alert | Wet n Wild Hello Halo Blushlighter
ELF Cosmetics Bite Sized Eyeshadow Palette ReviewELF Cosmetics Bite Sized Mini Eyeshadow Palettes | Makeup Under $5
The best products to get glowing skin5 Glow Enhancing Products For Natural Radiance
Next Post >

Fenty Cheeks Out Freestyle Cream Bronzers

Oh Hey!

Hi, I'm Jaime. I'm a 30 something, classic rock loving, jeans and t shirt wearing, mascara obsessed, new mom of a tenacious little girl.
Girl Loves Gloss is a Vancouver Canada based beauty, lifestyle and motherhood blog. I'm here to share the best new makeup launches, easy to use family recipes and the ups and downs of becoming a first time mother. Learn More

SHOP PETAL & POSY JEWELRY

Petal & Posy Handcrafted Jewelry by Jaime Pickering

MY WEB HOSTING

Copyright

All the images/text are owned or used with permission by Jaime Pickering. Use is prohibited and protected by copyright. Read full Disclaimer here..

trending now

  • foolproof instant pot greek yogurt skim milk lactose free recipe Foolproof Instant Pot Greek Yogurt | Lactose Free 0%
  • Revive Superfoods Smoothies Review Have You Tried a Smoothie Delivery Service Yet?
  • How to use MAC face and Body Foundation How to Use MAC Face and Body Foundation
  • How I grew Super Long EyeLashes My Secret to Crazy Long Eyelashes
  • SHOP
  • BEAUTY
  • LIFESTYLE
  • MOTHERHOOD
  • BLOGGING

Copyright © 2021 Girl Loves Gloss · Theme by 17th Avenue

This site uses cookies: Find out more.