Is Sephora Dominating the Online Beauty World?

The other day I popped onto Sephora (as one does) to see if there was anything I really ~~needed~~ wanted for the Sephora VIB Rouge Sale. I was shocked to see that a small selection of Morphe Cosmetics, is now available online! With the addition of Kiehl’s and MAC back in the summer, and Charlotte Tilbury in September, Sephora is kind of killing it right now. So it has me wondering: is Sephora dominating the online beauty world?

Sometime last year I remember thinking to myself, “if only Sephora carried Charlotte Tilbury and MAC, it would be a one-stop shop!“. If only I knew that time would rectify that! I feel that Sephora has really stepped up their game in the last year, taking on massive beauty names, boutique and indie brands alike. With Sephora being readily shoppable in Canada now, the department stores seem to be suffering a bit. In a world where people often don’t have time to shop in person, it’s amazing to be able to find almost all your beauty needs online with free or affordable shipping.

Since the Sephora VIB Rouge Sale is live now (stay tuned VIB and Beauty Insiders – your sales are right around the corner!) I thought I would share some of my favourites from Sephora’s latest brand additions, as well as what’s on my wishlist!

Kiehl’s Creamy Eye Treatment

The perfect hydrating eye cream for those who need nourishment there. A little goes a long way, which makes it last ages. It also sits under makeup beautifully. Top Tip: This is one of those formulas that you need to emulsify with your fingers a little before applying. If you try to go right in with it, the product doesn’t spread well.

Charlotte Tilbury Chic to Cheek Blush

What don’t I love from Charlotte’s range!?! You guys know I adore the Hollywood Flawless Filter, the Magic Cream and Brow Set. Her blushes though I think are some of the best value in the range; The apply like silk, last all day and you get essentially three options in one blush (outer colour, inner colour and mixed together).

MAC Mineralize Skinfinish Natural

Let me tell you, I own and have tried a lot of face powders in my day, but I always return to this one. It doesn’t flatten the complexion, it offers a bit of coverage and its buildable without getting cakey. There’s a reason it’s called ‘skinfinish’ and it holds true to the name!

Morphe M432 Flat Definer Brush

I know it isn’t the much-revered M433, but I actually find this brush much more valuable. You can get decent blending brushes across multiple brands, but its so hard to find good defining brushes. I use this to line my eyes and to smudge under my lashes. It even makes for an amazing winged liner! Top Tip: Run this brush along the tip of a creamy eye kohl pencil and apply it for the softest and sultriest winged out effect.