The Tarte Lights Camera Lashes Mascara claims to be a 4 in 1 formula, lengthening, volumizing, conditioning and curling your lashes. It also claims to thicken lashes by up to 330 % for ‘shockingly thick, sexy lashes’. Naturally I am always skeptical of brands that claim their product to do everything really well, and honestly find very few live up to all expectations. This would fall into that category.
Overall, I think it is a nice mascara and I like it, but does it live up to it’s promises? No. What it does do is build soft looking naturally enhanced looking lashes with some length and definition. I would certainly not refer to it as a volumizing mascara in any sense. I found as I tried to layer it more (the picture above shows no mascara, one coat and then two coats) the drier formula just seemed to clump my lashes together a bit, as opposed to making them look more full and lush.
The brush itself is something I would seek out in a mascara; The thin wand and short bristles make it easy to get to the roots of the lashes and help against getting mascara smudges on the lid. I think in this case the actual formula is just a bit too natural for me, personally. It held a curl with some wilting, and though it didn’t flake or smudge, it wasn’t as black as I would like my mascara to normally be.
Having said all this, we know I like bold dramatic mascara that is super black and volumizing. If you are the type who just wants a bit of oomph to their lashes, or already have thick lashes but want some length and ‘flutter’ so to speak, this would work swimmingly for you.
Overall, its a lovely everyday mascara or something that would be great for someone who is new into makeup, or really likes the ‘no makeup, makeup’ look. At $24 CND I would say it is reasonable for a higher end brand price wise, and there is the peace of mind that Tarte is a cruelty free brand.