2018 was kind of the year of the palette, wasn’t it? With most beauty brands focusing on launching limited edition palette after palette, the variety has been endless. Moreso, it’s been less and less likely to get brands launching new single shadow shades, or in the case of Marc Jacobs: a new formula of single shadows!
The O!mega Gel Powder Eyeshadows are certainly luxury with a $36/each price tag. I am here to tell you they are worth it IF you find a shade you find yourself reaching for constantly. The value per shadow in a palette is excellent, but what if you only ever use a couple shades? With only 9 shadows (so far!) in the range, the O!mega Gel shadows are described as a “supersized eyeshadow with up to 12 hours of long wear, featuring gel-coated pigments designed to minimize fallout and provide high-impact, crease-resistant colour.”
These are definitely supersized at 3.8 grams each (a MAC eyeshadow is 1.3 grams for reference). The concept here is that Diane Kendal, the makeup artist behind the range, created the most requested and universal shades. Personally, I think the range needs just a few more shades. I’d like a deep dark chocolate, a rose gold a black and a dove grey, for example. The shadows really are very wearable both alone and with each other, however.
The formula is what really sets these apart from other eyeshadows, however. They are silky smooth, incredibly pigmented and lack any sort of chalkiness or dusty kick up. The swatches above are a single pass of the finger, and the colour performs evenly through from beginning of the swatch to the end. Regardless of matte or shimmer finish, the O!Mega Gel Eyeshadows pick up beautifully on brush or finger. I was instantly impressed by how seamlessly they blend out; No patchy catching, skipping or blending out to nothing. They almost feel like a cream, but last all day with or without primer.
I have been a fan of the Marc Jacobs eyeshadow formula since it originally launched in the Eye-Con palettes, but these are really something special. The shade selection does run predominantly warm-toned, which is a bit limiting. Call it a sign of the trends, but I do think it needs expanding to really be a cohesive collection. If you find yourself always looking for that perfect mid-tone transition shade, bone colour brow bone highlight or shimmer bronze lid shade – the investment is 100% worth it for these!