What’s the Deal With Huda Beauty?

I’ll admit it: I’ve been late to the game on Huda Beauty. The brand that started as lashes and moved to liquid lipstick just didn’t appeal to me at first; I don’t wear false lashes and you all know how I feel about matte lips! My interested definitely was peaked when Huda expanded her brand into eyeshadow, however, and finally, I caved during the Sephora VIB Rouge sale and picked myself up the Obsessions Palette in Mauve and Lip Contour Set in Muse/Angelic.

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Huda Beauty Contour & Strobe Lip Set

Available at Sephora

I won’t even try and tell you guys otherwise: I bought this for the freaking adorable tin! How cute is that?? Did I need it? No. Want? You Betcha! Novelty aside though, the value is amazing in this set. You get a full-sized Lip Contour Pencil (value of $25 CND alone!), with a half-sized Liquid Matte Lipstick in Muse (a gorgeous neutral rose) and Lip Strobe in Angelic (a peach that shifts pink).

You all know I loathe matte liquid lipstick, but I’m going to eat my words here and say the formula on these is really nice and comfortable! It doesn’t dry my lips to the point of shrivelled raisins like others do, and didn’t start flaking in the corners either. The gloss, is a gorgeous metallic duochrome that shifts tones and while not entirely unique, pairs beautifully. I am most impressed with the Lip Contour lip liner though – the formula is creamy and smooth and doesn’t drag at all!

Huda Beauty Mauve Obsessions Palette 

Available at Sephora

Previous to seeing the newly launched Obsessions Palettes, I was tentative to purchase one of the larger shadow palettes from the brand. While the colour selection was stunning, they are expensive! When I saw that these little palettes (which have 9 full shadows in them!) were only $35 CND I figured I could bite the bullet and try… you know all for the sake of blogging…

Well let me tell you, I am impressed. The texture of these is almost creamy, and the shimmer/metallic shades don’t blend away like some brands do. Unlike some of the shadows I swatched in the larger palettes, I didn’t find any dustiness in this and the mattes applied even better with a brush than in finger swatch! Sometimes shadows with these types of undertones (reds/pinks/plums) lose their intensity when you get to the blending stage and these held true. I also absolutely adore the colour scheme of the Mauve palette – my only request would be a deep dark eggplant that could be used as a liner and this palette would be ‘complete’.

So what’s the deal with Huda Beauty? I get it, I really do. Huda is putting out some incredible, wearable products that don’t skimp on quality. Very few ‘new’ brands bust out of the gate with such gusto and I can really see why her success has been so fluid. I’m already fixing to try another one of the palettes and while I won’t be a matte lip convert completely, this formula has won my praise.

Shop Huda Beauty


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