IT Cosmetics Superhero Elastic Stretch Mascara | Game Changing or Game Over?

IT Cosmetics Superhero Mascara Review

Oh boy, this might be a rough one, you guys. As you all know, I love me a good mascara. Rarely does one just completely not work for me, but sadly, this is the sad song we’re singing today. The IT Cosmetics Superhero Elastic Stretch Volumizing Mascara has rave reviews on Sephora and Ulta, so I had good expectations. I can’t remember a time I felt so vastly different than majority reviews! If you have lashes that differ from mine, keep reading to see if this might be a good choice for you, and I’ll explain why it was a huge disappointment for me.

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IT Cosmetics Superhero Mascara Review

IT Cosmetics Superhero Elastic Stretch Volumizing Mascara Review


Available at Sephora | Beautylish | Ulta

What the brand claims:A game-changing mascara that gives lashes the appearance of volume, length, and elastic stretch in just one coat.”

What my lashes are like: Long and very fine and wispy. Currently thanks to postpartum, they are extra thin and shorter than ever.

According to IT Cosmetics, Superhero Mascara was developed with surgeons and has a proprietary Elastic Stretch Technology. This is supposed to stretch your lashes longer and wider and lash lifting polymers to create a defined and full appearance.

I personally don’t get any of these benefits. Rarely has a mascara so underdelivered for me.

Upon immediate application, I noticed that the formula was in fact very dark and dramatic, which normally I would love. The formula almost instantaneously weighed down my lashes, however. I tried building it up, separating as I went, over curling my lashes, and each time it completely wilts my lashes beyond reproach. Even more disheartening, the formula, while thickening, almost made my lashes look shorter than they are? You can see in the before and after, that there was really no salvaging application.

IT Cosmetics Superhero Mascara Review

No, you don’t need to adjust your screens – my lashes look much better before mascara!

I love a formula that is defining and fanned out to make me look like I have loads more lashes. Since mine are so fine, I appreciate a formula that really beefs them up. Sadly, Superhero was just too heavy, clumping my lashes together and making me look like I had about 5 lashes total. Normally, I would love a brush like Superhero offers; It’s narrow slightly tapered shape allows you to get right to the root of the lashes for maximum volume. In this case though, I found it didn’t match well with the wet texture of the formula.

IT Cosmetics Superhero Mascara Review

I know it sounds like I am really panning this mascara, because for me personally, I am. I’ve tried several times to make it work, and it ruins my look each time. Having said that, this would work for someone with naturally very curly lashes, or naturally coarse lashes. Mine are just too wimpy to hold up the formula! The wear time was excellent without flaky and minimal smudging on a very hot humid day.

Sorry, IT Cosmetics – I love you, God do I love you, but this is a major fail for me. Hey, you can’t win them all!

Got naturally thick or curly lashes? IT Cosmetics Superhero might be for you!


 

Some Products from IT Cosmetics I LOVE


 

 

Some of the products mentioned in this post may have been provided for consideration. These products may be linked using an affiliate link, which provides me with a small commission in return for providing readers with honest and authentic reviews. The earnings from affiliate links are what keep GirlLovesGloss.com running! You can read my full disclaimer here.

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Girl Loves Gloss

Jaime Pickering | 30-something, makeup hoarding (I prefer to call it "collecting"), classic rock loving, jeans and t-shirt girl - who just happens to love a little gloss from time to time.
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